We help you
Get more from your existing clients. Predictably deliver best service standards and remove waste from your marketing and sales.
The quickest way to maximise revenue is to maximise individual client spend. Using the Client Appreciation metric achieves the highest ratios of repeat business, quality referrals, sales conversion rate, average sale value and margins. Rather than attain more clients, achieve the maximum return from the ones you have and then get more.
When you know how to predictably deliver your highest standards of service, you optimise your revenue base and remove waste out of your sales and marketing investment.”
Dominate your Market
Achieve ultimate Client Loyalty: know the heart-driver that connects you with your market and implement this into the service experience
When you know how to define and replicate the highest levels of Client Appreciation you have the insight on how to connect with your market. Your competitors will be focusing on satisfaction and delivering what’s expected. We will guide you in your CX process to delivering service experiences that go well beyond what’s expected and lead the market. The ability to measure market relevance is what defines No.1 companies; they know how to stay front of mind and how to be the first choice. The only way to optimise your relevance is to know what your market defines as a 10/10 experience.”
Maximise margins: Get Client Appreciation right and your investment will regularly reward you; fail and keep paying for new clients to replace the ones you lost.
Most have a marketing budget for lead generation, very few have a budget for client retention. It is at least six times more expensive to buy a new client than have an existing one return, yet many keep investing in finding new ones. Smart companies focus on both with their primary focus on not losing any of the ones they have. Get this right and every dollar you invest in maximising Client Appreciation will pay and pay; miss the mark and you keep buying clients to replace the ones you lost.
"The road to success is often paved with great inconvenience."
- Bill Allen